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Industry insights

Feb11

Analyses/Announcements/Destinations/Industry insights/

The Future of Destination Marketing: Trends and Challenges in 2025

Destination marketing is undergoing a major transformation. As digital strategies evolve, destination marketing organizations (DMOs) must navigate emerging trends, traveler expectations, and technological innovations to remain competitive. Key Trends Shaping Destination Marketing Data-Driven Personalization – While personalization is a growing priority, only 15% of DMOs use advanced techniques to tailor content based on traveler behavior. [...]

Feb03

Announcements/Industry insights/

Hotel Experts Partners with Planet Positive Event to Embark on Sustainable Practices

Hotel Experts announces its partnership with the Planet Positive Event, a sustainability assessment platform designed by event organizers, for event organizers. This collaboration reinforces our commitment to adopting environmentally responsible practices within the hospitality and events industry. What is Planet Positive Event? Planet Positive Event is a web-based sustainability assessment tool created from over sixteen […]

Jan17

Announcements/Industry insights/

How Did Hotel Brands Evolve in 2024?

A year of strategic launches, deals, and transformations 2024 may not have seen a surge of new hotel brand launches, but it was a year marked by significant mergers, acquisitions, and strategic initiatives that reshaped the hospitality industry. Key Highlights of 2024 January Jan. 9: Hilton announces its new apartment-style, extended-stay brand, LivSmart Studios by […]