Blog

The Future of Destination Marketing: Trends and Challenges in 2025

Destination marketing is undergoing a major transformation. As digital strategies evolve, destination marketing organizations (DMOs) must navigate emerging trends, traveler expectations, and technological innovations to remain competitive. Key Trends Shaping Destination Marketing Data-Driven Personalization – While personalization is a growing priority, only 15% of DMOs use advanced techniques to tailor content based on traveler behavior. [...]

Tech & Trends Hospitality Roadshow – Veliko Tarnovo and Varna

On February 18th at Hotel Premier, Veliko Tarnovo, and February 19th at Hotel Campus 90, Varna, the Tech & Trends Hospitality Roadshow will take place. This forum will bring together leading experts from the tourism industry, the technology sector, hotel managers, and owners. Both events will begin at 13:30 and will offer discussions on the […]

Hotel Experts Partners with Planet Positive Event to Embark on Sustainable Practices

Hotel Experts announces its partnership with the Planet Positive Event, a sustainability assessment platform designed by event organizers, for event organizers. This collaboration reinforces our commitment to adopting environmentally responsible practices within the hospitality and events industry. What is Planet Positive Event? Planet Positive Event is a web-based sustainability assessment tool created from over sixteen […]