Independent Hotels vs. Big Brand Neighbours

Hotel Experts BG presents…

Independent Hotels vs. Big Brand Neighbours

/Advantages. Challenges. Trends./

In a rapidly changing environment, business digitalization, increasing competition, more and more often as hoteliers we ask ourselves the question is it better to remain an independent hotelier or to be part of a global brand.

The topic will be discussed as a part of the program of the International Tourism Fair “Holiday & SPA EXPO”

Date and Time of the Event: 

13 February

11.30 h – 12.30 h


Ruen Hall

147 Tsarigradsko Shose Blvd. – Inter Expo Center

Event Organizer: 

Hotel Experts BG

Main highlights in the discussion:

  • To brand or not to brand the hotel – Why? What? How? 
  • What are the challenges facing an independent hotelier?
  • What are the trends?


Georg Schlegel – Managing Director Choice Hotels Germany & Central Europe

Ivaylo Kozhuharov – Founder & CEO Hotel Experts BG

Zhivko Zhelyazkov – General Manager Central Hotel Sofia

Militsa Antonova – Complex Marketing Specialist Marriott Hotels / Melbourne, Australia/

Recommended pre-registration: